Inspirational Women Building Party Empires

Whether you are planning the ultimate first birthday or the most memorable Hen’s Party on this planet, you may find yourself looking to others for party inspiration and ideas. All you need to do is head over to Instagram and you will find multiple women leading the way for party trends and building their own empires around the party scene! In light of International Women’s Day we would love for you to read on and discover some of these incredible business women for yourself.


Alisha Henderson: Sweet Bakes

Alisha swapped her pom poms for oven mitts after her love of sugar led her to create Sweet Bakes. She now travels the globe baking, teaching and sharing her love for cake. She is your go-to cake girl!

“What I love most about the party industry is the chance to be involved in the most special moments of friends & strangers. How wonderful it feels to know you’ve played a little role in bringing some extra magic to life’s most important occasions – celebrations!” – Alisha Henderson


Megan Fiouni: The Confetti Academy

The Confetti Academy is a Workshop and Networking events company for Australia’s Event Suppliers & Specialists. Megan arranges the most spectacular events for party industry people to connect, collaborate and network.

“What I love most about working in the party industry? The incredible honour of being included in my clients special celebrations and milestones!” – Megan Fiouni


Rochelle Muscat: Pop the Balloon Parties and Events

Pop the Balloon Parties and Events is a children’s party events company. They take all the hard work out of planning and organising a child’s dream party from lolly buffets to complete themed party set ups with entertainment they cover the lot.

“What I most love about working in this industry is getting to meet so many beautiful families. When families come together to celebrate a special occasion, there is something magical that happens . An outpouring of love, an air of excitement and of course nothing beats the squeals of delight from the children when they look around and realise that everyone they love most has come to celebrate with them. I just love it!” – Rochelle Muscat

Esther & Maria: Confetti Fair

Confetti Fair is your one-stop shop for party fairs, party magazines and party workshops for anyone that has a love for parties. Every little detail for your next party is available at Confetti Fair.
“What we love about working in parties is that it is a fun and creative industry full of passionate people. Australia has amazing talent too which excites and inspires us daily. Specifically to our business, we also love the fact that we can help other businesses by bringing their work to the attention of a wider party loving audience.” – Esther & Maria

Roxanne Baldwin: Lovely Occasions

Lovely Occasions is a gorgeous party shop for all your pretty and stylish party decor from jumbo balloons to party favours, with both an online shop and a shop front located in Bulimba.

“The thing I love most about working in the party industry, is that it is full to the brim with creativity and colour. Meeting and connecting with these amazing creative women who put so much passion, love, care and time into their ideas and products has encouraged and inspired me in my own business.” – Roxanne Baldwin


Tanya Castellino: Life’s Little Celebrations

Life’s Little Celebrations is a kids event vendors membership network where members of ‘The Celebrate Society ‘ can be showcased on the kids’ party directory, blog and e-magazine, connect at conferences and photo shoots and more! First established in 2011, Tanya values little ones and believes they should be celebrated!
“A career highlight has been creating the Celebrate conference day, which brings together kids event vendors from around Australia. I just *love* helping event vendors connect, get inspired and learn to help their business flourish!” – Tanya Castellino


Tara Swanson: Parties Made Pretty

Parties Made Pretty established in 2016 has become many people’s one stop shop for partywares. Whether it be a baby shower, birthday or wedding Tara has ensured everything is available for you to purchase.

“I love working in the party industry because you are constantly surrounded by joy and celebration. Getting to be apart of our beautiful customers special milestones and being able to create a little magic for them. It is the best” –  Tara Swanson

Miranda Piotrovska: Sweet Sticks

Sweet Sticks AU is your one-stop shop for edible cake paint. Miranda has created a beautiful product that can totally transform your sweet treats and save you a heap of time.

“I love that I’m able to collaborate my business with creativity. It’s such a colourful, happy industry. There’s inspiration everywhere that keeps you wanting to do more.” – Miranda Piotrovska

Vanessa Hall: Cookies & Crumbs Melbourne

Cookies and Crumbs Melbourne specialises in custom made cookies, cakes and dessert tables for occasions such as kids birthday parties, Christenings, baby showers, engagements parties, hens parties, bridal showers, anniversaries, fathers day and mothers day.

“The thing I love most about designing desserts is being able to bring all of your dream parties to life.” – Vanessa Hall

Happy International Women’s Day!

We hope you loved reading about these incredibly inspirational business women who are kicking major goals and leading the trends in the Party Industry!


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